“A well established Swedish maker of calendars, Almanacksförlaget has a new line of notebooks – identical to Moleskines, but cheaper and of slightly inferior in quality. The size is the same, they have a similar black cover, elastic band, bookmark ribbon, and most damning: expandable pocket in the back. They are so similar that you could easily pick the wrong one if you’re in a hurry. But you’d find out at the counter: they only cost half as much as Moleskines.
However, the quality, as I said, is inferior. (That in itself is no big deal, it’s just a notebook, right? But this is a comparison.) The paper has a too-white, glossy sheen. The covers are plasticky, more blatantly faux leather than the moleskine… well, let’s call it oilcloth.
All in all – I think that it’s just weird that a notebookmaker should just leap for an apparent trend instead of trying something new. There was no response from Almanacksförlaget regarding this issue.
- Niklas Dahlin
Best wishes to Uanderson Oliveira on his birthday today, September 16 from all of us @ Moleskinerie!