Get The Story!
Everybody has a story! It’s
your job-opportunity … consultant, boss, project-peer … to get it!
Remember Sara Lawrence-Lightfoot above: "It was much later that I realized
Dad’s secret. He gained respect by giving it. He talked and listened to a
fourth-grade kid in Spring Valley who shined shoes the same way he talked and
listened to a bishop or a college president. He was seriously interested in who
you were and what you had to say."
Likewise, in London I was driven around by
a fellow who sometimes drives Richard Branson. Branson is famous, among other
things, for his hundreds (literally) of notebooks in which he meticulously
records what he hears from Virgin clients, and damn near anyone else he
buttonholes. This driver confirmed Sir R’s habit, and said a trip with RB is
non-stop conversation about the world as seen through the driver’s eyes. "He
bloody well interviewed me, for 90 minutes, non-stop," this chap said with clear
admiration, "as we crawled to town from Gatwick." There was nothing or no one
beneath RB’s abiding, compulsive interest. As we chatted, the driver (himself a
Richard) allowed as how "the whole bit made me feel as though I had something
important to say."
The Driver/Richard II did have something
(Axiom: EVERYBODY HAS A STORY, DESPERATE TO ESCAPE!)
Driver/Richard II is important!
Richard I /Branson
doubtless learned a thing or seven, duly recorded.
Richard I/Branson made a friend-informant-confidant for
(Axiom: GET A STORY, MAKE A FRIEND.)
Richard II/driver will pass on
the story of Richard I/Branson to 100, if not 1,000 people … and thus
willfully extend the brand-enhancing mythology surrounding Richard
(Axiom: CONNECT, JUST ASK, GET A STORY, MAKE A FRIEND, CREATE A
All because Sir Richard was determined to … Connect
& Get the Story!
So … Get the Story!
(And, if you’re wise and of a
mind, take pages from RB and record it as well. Someday, you may be on notebook
#600-about RB’s tally, I’m told-and counting you Billions.)"