Moleskine’s New Image

New Clothes for a Legendary Notebook An intriguing peek at how Moleskine’s new look came to be. LeftLoftMilan, Italy View the case history[Flash] [Thanks to Chris Long and David Paul... Read More

23/11/2004

My Pen (From Pen Talk…)

"I always have a pen in my pocket – always. Without my pen I feel like I’ve left my watch off, or something…  A favourite pen has to have only three main attributes:   1. One must like the way... Read More

23/11/2004

Notes from the Road

"We drove to Chinchón after dark, and followed the empty yellow-lighted alleys about until we made it to the Plaza Mayor – the town square. Chinchón is a historical city – like Cuenca, it is ringed by water, and in... Read More

23/11/2004

Pay for the razor, pay for the blades

"King Gillette is famous for his invention of the disposable-blade razor, and the associated business model, "give away the razor, sell the blades". This strategy was widely imitated, but it seems marketers have struck an even better one: why give... Read More

23/11/2004