Who owns the brand?

"The internet makes it possible for communities to form around great brands.  In this hyper-connected world we now inhabit, the equity of a brand will be measured by its connectedness.  The most heavily awarded marketing campaign in the last year... Read More

06/06/2005

Book Ninja

Ok, so the whole Moleskine thing is a big marketing ploy. That much is obvious. But a few years ago I ordered one from the US (because I couldn’t find one here) to see what they were about. Now I... Read More

06/06/2005