Bob Brotchie, a clinical team leader for the East Anglian Ambulance
NHS Trust, hatched the plan last year after struggling to get contact
details from shocked or injured patients.
By entering the acronym ICE – for In Case of Emergency – into the
mobile’s phone book, users can log the name and number of someone who
should be contacted in an emergency.
The idea follows research carried out by Vodafone that shows more
than 75 per cent of people carry no details of who they would like
telephoned following a serious accident…"
East Anglian Ambulance NHS
[via JC in Vienna]
Also posted @ MeFi.
Related article @ Snopes.