New Word: Blogebrity

Merlin Mann

"Why not use
blogebrities in marketing? If they’re not yet ready for TV, would it work for
ad banners? Corporate sites?


So far I’ve
seen Jason Kottke at Defunker, but nothing that seemed to involve a paycheck
since Mark Frauenfelder’s Apple ad in 2002. Is there still too much
stigma of payola to see Phillip Torrone plugging your circuitboard kit?


While WIN heartily points out that it doesn’t
even keep reviewed gadgets, I imagine Gawker Media might let Gina Trapani flash
a Fisher space pen. I could see Merlin Mann doing the same, with a Moleskine to


confident a blogger could sell a product on a corporate site, and maybe even
off the web. Does any blogebrity have the chops to promote a product past
gadgets and hipster wear? And can amateur bloggers appear in ads instead of
hosting ads?…"


Image: merlinmann @ FLICKR
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