I’ve been asked a lot of questions about how this blog came to be and what the hell was I thinking when I started it nearly two years ago. As they say, its a long story but I might as well start telling it. Beginning today, I will be posting an occasional commentary from the trenches – a behind-the-scenes peek at Moleskinerie.com.
"The product always comes first" was, is and will always be my mantra. After all we’re talking about "The Notebook" here. However, I have since realized that the people who use this notebooks are a quirky lot and have a lot of stories to tell. I promise that the innocent will be protected and those who don’t wish to be will remain unnamed.
Lately I have noticed marketers talking about our little blog and how it has become a case study for something they call "brand loyalty" and creating "passionate consumers." I never even thought about that on the day I started. All I knew was that I got approximately 60,000 results when I. Googled for "moleskine" at that time. Now there are 2,070,000. That Moleskinerie.com is number 5 on that list is mind-boggling. Imagine the number of blank pages waiting to be filled with stories and sketches and empty pockets waiting to be crammed with tokens, tickets, stamps, and other keepsakes.
If there is one overwhelming emotion that I feel it is gratitude. From the astronomy student in Poland who wrote apologizing that she can’t afford to donate anything but her efforts (I asked her to gaze at the stars for the rest of us) to the profuse "arigato" of a Japanese friend whose photo we coincidentally featured on her birthday ("Doitashimashite" is the proper response says Tatsuo), to "anonymous" who gave us a spanking, brand-new laptop, to our volunteers and everyone who visit us daily or infrequently – thank you very much.
Rest assured no moles were hurt in the making of this blog.