Moleskine on the Arkansas Democrat-Gazette

Adz1

Little Book of Dreams
The Italian-made Moleskine notebook brings writing back to its tactile,
unplugged beginnings.

It’s only a notebook.

A little black dress of a notebook.

The Moleskine is only a notebook the way a Mini Cooper is only a car.

Before we go any further: how to say it. Not “mole skin.” That’s a fake suede-type fabric that resists wrinkling, and also a thin, flexible padded substance that sticks on skin to prevent blisters. Both are soft like moles. This notebook has nothing to do with moles.

This is a four-syllable word. MOLE-uh-SKEEN-uh. The way an Italian person would say it, or a French person.

Or an American person with an adventurous life, who doesn’t speak  Italian but would be able to confidently ask for this notebook if she found herself at a stationer’s in Rome.

Everyone is probably less than six degrees of separation away from a Moleskine fan. They maintain Web sites about the books. They post their drawings. They keep track of where the books show up on TV and in movies.

M2vAnd many are convinced that this notebook, which retails for about $10, makes them more creative. More organized. More adventurous. More …cool.

WHERE EVERYBODY KNOWS ITS NAME

If Moleskines had a cafe, it would be the Web site Moleskinerie, which will celebrate its second anniversary Thursday.

Armand Frasco of Chicago maintains the site, which he calls “a blog dedicated to the proposition that not all notebooks are created equal. … This site will talk more about the places and adventures, life’s little dramas and other forgettable events that otherwise would have been lost were it not scrawled between the pages of these little black books.”

Frasco said he started the site on a whim. “Staring at an unused Moleskine on a boring winter afternoon with an underutilized TypePad account makes you do that. The rest is history.”

Frasco bought his first Moleskine about five years ago at a Restoration Hardware store in Skokie, Ill., more  for its durability than its coolness. He jotted “random notes and ideas, including the conception of Moleskinerie.com,” and he still has it."

Little Book of Dreams
By Laura Lynn Brown
ARKANSAS DEMOCRAT-GAZETTE

7 thoughts on “Moleskine on the Arkansas Democrat-Gazette

  1. I caught the article last Sunday and was captivated. I had to have a Moleskine by week’s end. Within two days I found one at the local Barnes and Noble and now I’m hooked.

  2. I have that copy of the article in one of my files. I’m from arkansas, and was pleasantly suprised that they actually published an article on the Moleskine. My only concern was the authors statement regarding the “coolness factor”. I had the impression that she was not a regular user of a moleskine, and was reporting from an “outsider looking in” point of view. other than that, it was a well written article, and I can personally say that it had led me to this website.

Leave a Reply

Your email address will not be published. Required fields are marked *