"Modo & Modo, the Italian company that owns Moleskine notebooks was
sold on Friday to a French company for 60 million Euros…
I mention this because the sale closes an interesting chapter in the
history of Moleskine; a chapter about redemption, of how a brand that was once
considered dead was given new life by a 13-person company that focused on the
notebook’s magical past and the evangelism of its current fans.
That evangelism was codified through a global marketing push loosely
organized by a group of Moleskine citizen marketer-bloggers who are scattered
around the world…"
Moleskine: How to revive a brand
By Ben McConnell
Church of the Customer Blog