The Laws of Simplicity

Finally, we are learning that simplicity equals sanity. We’re rebelling
against technology that’s too complicated, DVD players with too many menus, and
software accompanied by 75-megabyte "read me" manuals. The iPod’s clean gadgetry
has made simplicity hip. But sometimes we find ourselves caught up in the
simplicity paradox: we want something that’s simple and easy to use, but also
does all the complex things we might ever want it to do. In The Laws of
Simplicity, John Maeda offers ten laws for balancing simplicity and complexity
in business, technology, and design–guidelines for needing less and actually
getting more.
Maeda–a professor in MIT’s Media Lab and a world-renowned graphic
designer–explores the question of how we can redefine the notion of "improved"
so that it doesn’t always mean something more, something added on.
Maeda’s first law of simplicity is "Reduce." It’s not necessarily
beneficial to add technology features just because we can. And the features that
we do have must be organized (Law 2) in a sensible hierarchy so users aren’t
distracted by features and functions they don’t need. But simplicity is not less
just for the sake of less. Skip ahead to Law 9: "Failure: Accept the fact that
some things can never be made simple." Maeda’s concise guide to simplicity in
the digital age shows us how this idea can be a cornerstone of organizations and
their products–how it can drive both business and technology. We can learn to
simplify without sacrificing comfort and meaning, and we can achieve the balance
described in Law 10. This law, which Maeda calls "The One," tells us:
"Simplicity is about subtracting the obvious, and adding the meaningful."

Visit his blog.
Amazon book link

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