Moleskinerie.com featured in new book “Citizen Marketers: When People Are the Message”

Our blog is mentioned in the forthcoming book, "Citizen Marketers: When People Are the Message" by Ben McConnell and Jackie Huba.

The material was gathered from a series of phone interviews I had with Mr. McConnell earlier this year. Our 3 page or so spread covers the raison d’etre of this blog, our relationship with the product and Modo & Modo, some anecdotes on our daily site housekeeping, insights into what makes us tick and the requisite hopes for the future.

For students of business, those contemplating an adventure into product/corporate blogging or just the plain curious, this book is a fascinating, thoroughly-researched reference on a phenomenon that is changing the face of marketing forever.

"Citizen Marketers: When People Are the Message"
Hardcover: 224 pages
Publisher: Kaplan Business (December 1, 2006)
Language: English
ISBN: 1419596063

Authors’ website
Amazon link

This is the second mention of Moleskinerie in a book this year. The first  was in Sam Harrison’s "IdeaSpotting." Other media/press mentions are here.