You Are Beautiful is a simple, powerful statement
which is incorporated into the over absorption of mass media and
lifestyles that are wrapped in consumer culture.
This statement and the context in which someone finds it gives meaning to its message and purpose to this project. The intention behind this project is to reach beyond ourselves as
individuals to make a difference by creating moments of positive self
realization in those who happen across the statement: You Are
Intention is the most important aspect of the You Are Beautiful project
in its idea of purity. Graffiti and street art are an act not a style,
but stylistically large corporations have been copying and using the
‘urban decay’ look to sell products.
It all comes down to intention. Nothing is sacred. Everything that has
a perceived value becomes commodified. Companies hire out teenagers to
slap up stickers and posters, and pay their fines when they are caught
by the police. This is not street art, but a marketing campaign.
The reasons why street artists are doing what they are doing, in the
way that they are doing, is not simply to question their surroundings;
but to provide alternative perspectives, meanings, or values to those
Advertising elicits a response to
buy, where this project elicits a response to do something. The attempt
with You Are Beautiful is to create activism instead of consumerism.
You Are Beautiful uses the medium of advertising and commercialization to spread a positive message. Projects like these make a difference in the world by catching us in
the midst of daily life and creating moments of positive self