Kikkerland Design, Inc, an award-winning design company who introduced Moleskine notebooks to the United States and Canada in 2000 has acquired Moleskinerie.com, a premier fan site for Moleskine notebooks, Jan van der Lande, Kikkerland CEO announced recently.
Moleskinerie.com was started on January 12, 2004 by Armand Frasco, an award winning photographer and journalist, and has since become a hub of Moleskine users from around the globe. It has been mentioned in the New York Times, Washington Post, Telerama in France, among others. The blog has also been mentioned in at least 2 books, the latest being “Citizen Marketers” by Ben McConnell and Jackie Huba. The popularity of the site became so time-consuming, Mr. Frasco needed a partner to keep the project alive so he approached Kikkerland Design, the official Moleskine US and Canada distributor.
Kikkerland believes that by making its support of Moleskinerie.com permanent it will encourage and keep a conversation going between the products’ users and the company on issues such as quality control, product development and design trends in general.
With this acquisition, Moleskine aficionados are reassured that the thriving worldwide community it has fostered will remain a vital gathering place to share the latest news and tips about their beloved notebook.
Other than previously planned events and product releases there are no changes in the management and operations. The blog will essentially remain the same, down to its trademark offbeat items and tangential posts mirroring Kikkerland’s offbeat and cool design philosophy.
Photo: the3robbers on FLICKR
© All rights reserved