M.bian Moleskine Case was my original design back in 2005. Dozens of prototyping and refinement were done and I even created a POP system for display in retail stores. However the production quantity required to get price down to consumer acceptable level couldn’t be met. I had some opportunities to be able to have U.S. large distribution network to help lower the cost but turned out because of their Moleskine distributorship prevented them to sell products that could potentially harm the Moleskine business, I lost the chance to make it happen. Time flies, it is already two years passed.
More at his blog.