Stephanie Diamond of Marketing Message Blog talks about how a simple notebook figures in the creative process of some of the best minds in business:
"The cliche ‘great minds think alike’ does seem to be true when it comes to creativity. There are several tactics that creative people use that I see repeated again and again. A case in point is the guest column from Tim Brown CEO, IDEO in the November 12th issue of Fortune.
In it he talks about two tactics I see very often:
1. ‘Stages’ Notebook:
The first is that he keeps what I call a ‘Stages’ notebook. I write about this in my upcoming book about social media marketing for Sourcebooks, Inc. A stages notebook is one of several notebooks that creative people use to develop their ideas. The first notebook has early stage ideas. Ideas that are worth developing are moved into a second stage notebook and worked on. Then a third stage notebook receives the ideas that are worth taking further. That way good ideas are not lost and can benefit from the incubation process…"