“Stages’ Notebook”

Stephanie Diamond of Marketing Message Blog talks about how a simple notebook figures in the creative process of some of the best minds in business:

"The cliche ‘great minds think alike’ does seem to be true when it comes to creativity.  There are several tactics that creative people use that I see repeated again and again.  A case in point is the guest column from Tim Brown CEO, IDEO in the November 12th issue of Fortune.

In it he talks about two tactics I see very often:

1. ‘Stages’ Notebook:

The first is that he keeps what I call a ‘Stages’ notebook.  I write about this in my upcoming book about social media marketing for Sourcebooks, Inc.  A stages notebook is one of several notebooks that creative people use to develop their ideas.  The first notebook has early stage ideas.  Ideas that are worth developing are moved into a second stage notebook and worked on.  Then a third stage notebook receives the ideas that are worth taking further.  That way good ideas are not lost and can benefit from the incubation process…"


One thought on ““Stages’ Notebook”

  1. Thanks for the interest in my post about how Moleskine notebooks make a difference. I wouldn’t be without one!

    In my free ebook, Small Business 2.0 available from the blog, I also mention how Moleskine advertising tells a great story—an important concept for Web 2.0.

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