Update: David Navas

New artworks on David Navas’ Moleskine. He also wrote to inform us that he has started a blog in Spanish where he publishes "drawings and things that he likes". Check it... Read More


Most Memorable Entry for 2007

m.fotografie asked: It’s that time of year when all I see & hear on the TV and radio are countdowns and "memorable moments of 2007". So it got me started thinking, what is my most memorable entry in my Moleskine... Read More


M.bian Moleskine Case Update

Mark was actually the CEO/investor of Timbuk2 from 2002 to 2006, who sold the company to private equity investors and left along side with Rob Honeycutt, the founder of Timbuk2, to establish a new company called Rickshaw Bagworks. Rickshaw means... Read More


Converted notebooks

Pragmagraphr started ad discussion at Moleskinerie/FLICKR:I really liked the discontinued 2005 weekly planner layout, and have since made my own, by converting a ruled notebook. The columns make it possible to draw boxes over several days if I have some... Read More


The Mayor’s Notebook

Katrien Baetens wrote: "Lux XL"is a cultural cross-media program on Belgian national television/radio. Every week a guest brings along some of his favourite objects. This week, the mayor of Brussels, brought his Moleskine to the show. LINK(Click on ‘Foto’, the... Read More


Happy Birthday, Moleskinerie! A Message from Moleskine.

As we celebrate Moleskinerie’s fourth birthday, we have an exciting announcement about our Moleskinerie community.  Moleskine belongs to all – to its publisher but equally, and more importantly, to its community of friends and supporters.  Moleskinerie is a truly unique... Read More


Moleskine Musings

Being social animals, human beings tend to allow their better judgement to be stampeded by the crowd’s impulses. This applies not only to the followers of trends, but their critics: the bigger the icon, the bigger the kudos accorded those... Read More

is really where the trouble starts. Coupled with their good looks (the
Moleskine is a very attractive notebook), the cachet of the artists and
writers essentially providing endorsements for them gave Moleskine
notebooks the jumpstart they needed. It’s important to note that the
kind of person who will spend time looking for the perfect notebook is
generally the classic "early adopter" so beloved of computer technology
companies, and I suspect they (we) are perhaps more vulnerable to the
lure of the Moleskine’s whispered promises."Buy me," it seems to say,
"and you too can be inspired to write like Hemingway."

Marketing does not fool us, exactly; it hands us the lines
we feed ourselves. Seduction is something we allow to happen, and investing objects
with mysterious power is an old trap. We want to believe that possessing these
items is what will give us power, or wealth, or inspiration; we want to deny
that ‘genius’ is a label we apply to those who are both supremely gifted and
work harder than anyone else. Olympic athletes have a genetic makeup that makes
them suited for their chosen sport, but this is at best a starting point;
potential will always go unfulfilled unless it is accompanied by a daily grind of
back-breaking labour. Nobody wants to hear this; it’s not a cheering message.
The idea that we simply lack some talisman, owned by those whose powers we aspire
to possess, is a far more attractive one.

The story so far: early adopters are drawn in by a combination of factors, one
of which is the mystique evoked by Modo e Modo’s marketing copy; the cult of
the Moleskine grows, and they begin to crop up in a multitude of stationery,
art and book shops, helped along by distribution agreements with several major
chain bookstores (Barnes and Noble, Waterstone’s). Enter the critics, with the
message that Moleskine fans are clearly being taken for the proverbial ride, Hemingway
and Chatwin never bought Modo e Modo products, and that the talismanic
qualities that are (implicitly or explicitly) being appealed to do not, in fact, exist.