Stage 1: Moleskine Pre-ownership
The people who you look up to have one with them at all times. You cannot understand it. But you can’t deny it looks cool. You look for alternatives. There are none. If only you had a good enough reason to buy one.
Like: I’m a ____________ (writer, artist, musician, designer, thinker, etc. ) and all ____________ have one.
Stage 2: Moleskine Selection
Hard cover or soft cover? Reporter or classic? Large or small? Dairy, which one? Cahiers? Sketchbook with thicker paper? Watercolour Notebook with even thicker paper? Choosing the right moleskine for you is a difficult process. But with time and careful practice, you will find ‘the one’
Stage 3: Moleskine Community
You’re now part of something bigger than yourself. A culture. A club. Your thoughts are suddenly more valuable, so are the things you say. Even your blogging has improved. When you see another moleskine owner, you give each other a nod of approval. Good thing she doesn’t know that you haven’t written a word yet.
Stage 4: Starting a Moleskine
You peel off the thin plastic protection film. The crackling sound fills you with excitement. You feel the oilskin cover for the first time. You snap open the elastic band a flip through the pages. your future flashes before your eyes. Your dreams waiting to burst out onto the blank pages. You bookmark an empty page, and snap the moleskine shut again. And you wait for the right moment to start.
Stage 5: Moleskine History
In the pocket of your new moleskine is a small leaflet that brings you into the world o moleskine and shares it’s legendary story from it’s Italian roots, the the plain notebook you now hole in your hands. You are the next part of that history.
Stage 6: Moleskine Inspiration
The pages are too perfect. It’s difficult to start. "what shall I write or draw" at first there is no answer. And then, inspiration strikes. It happens more quickly for some, and slowly for others. But once inspiration strikes. You start taking notes..and you never look back.
Stage 7: Moleskine Legacy.
Finishing a moleskine feels you with a sense of satisfaction but it also makes you feel vulnerable, naked. Suddenly your ideas don’t have a home. The good thing is, that wherever you are, you know you can pick up a moleskine, a notebook of the exact same quality and size from any good book or stationary store. Once you become part of the moleskine story, it’s hard to imagine using any other notebook.
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out – have a life and write about it. We’ll see you on