Book: IdeaSPOTTING

Idsp

We got a couple of queries on this book by Sam Harrison. Natasha and Henry, here it is:

Observe and Take Note

"Ideas have short shelf lives. We find them one second, forget them the
next. That’s why it’s smart to capture ideas and insights at the scene of the
crime. Book them before they flee. Take notes.

Leonardo da Vinci is arguably history’s most famous note-taker. His
notebooks overflowed with sketches and notes on nature, art, architecture.
Thomas Edison loaded thousands of notebooks with insights and diagrams. And
today’s creative people are equally diligent about recording thoughts and
ideas.
 
Canadian designer Bruce Mau says, "The single most necessary device for me
is a notebook. I just plow through notebooks." Gail Anderson, Rolling Stone
alumna and current SpotCo art director, calls herself a note-taker and language
observer. "I love making notes about type I’ve seen on store signs or on sides
of buildings," she says. Note-taking gives the creative process time to breathe,
says Erin Whelan, Real Simple art director. "I love recording really out-there
ideas," she says. "It’s so great to start at crazy places and then reach
middle-ground, smart solutions." Eva Maddox, principal of Perkins + Will, has a
journal in hand when she travels, but not for writing. "I draw," she says. "I
draw at least one picture in my journal each day."

Capture ideas while they last. Ideas often show up as snippets of
conversation, views through windows, books on tables. They linger for a moment,
then they’re gone. Take verbal and visual notes.

Sam Harrison
Author of "IdeaSPOTTING" on How Design

Amazon link

"Exercise for the brain is just as important as exercise for the
body. In IdeaSPOTTING, Sam Harrison stretches your mental muscles in a
way you’ll never forget"

- Al Ries, author of "The Origin of Brands"

[Moleskinerie.com
is mentioned on page 113, "Write in the Right Notebook" To our
knowledge this is the first ever mention of our website in a book. We
anticipate at least one more around the beginning of next year.Thanks Sam & B. M.]

Print it in Moleskine MSK format
This entry was posted in Books. Bookmark the permalink.

3 Responses to Book: IdeaSPOTTING

  1. chad says:

    I refer to my notebook as a genius pad. I really have to have it right by side all the time, or I just go crazy.

  2. Sophie Brown says:

    You should probably get advertisement points. I ordered the book straight away. I often buy things I see here. Not every day, maybe twice a month?

  3. Laura Melohn says:

    I’ve read this book and it is a great idea starter. Lots of great ideas and inspiration.

Leave a Reply

Your email address will not be published. Required fields are marked *

*

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

Notify me of followup comments via e-mail. You can also subscribe without commenting.

I accept Privacy policy and Terms of use