Observe and Take Note
"Ideas have short shelf lives. We find them one second, forget them the
next. That’s why it’s smart to capture ideas and insights at the scene of the
crime. Book them before they flee. Take notes.
notebooks overflowed with sketches and notes on nature, art, architecture.
Thomas Edison loaded thousands of notebooks with insights and diagrams. And
today’s creative people are equally diligent about recording thoughts and
is a notebook. I just plow through notebooks." Gail Anderson, Rolling Stone
alumna and current SpotCo art director, calls herself a note-taker and language
observer. "I love making notes about type I’ve seen on store signs or on sides
of buildings," she says. Note-taking gives the creative process time to breathe,
says Erin Whelan, Real Simple art director. "I love recording really out-there
ideas," she says. "It’s so great to start at crazy places and then reach
middle-ground, smart solutions." Eva Maddox, principal of Perkins + Will, has a
journal in hand when she travels, but not for writing. "I draw," she says. "I
draw at least one picture in my journal each day."
Capture ideas while they last. Ideas often show up as snippets of
conversation, views through windows, books on tables. They linger for a moment,
then they’re gone. Take verbal and visual notes.
Author of "IdeaSPOTTING" on How Design
"Exercise for the brain is just as important as exercise for the
body. In IdeaSPOTTING, Sam Harrison stretches your mental muscles in a
way you’ll never forget"
– Al Ries, author of "The Origin of Brands"
is mentioned on page 113, "Write in the Right Notebook" To our
knowledge this is the first ever mention of our website in a book. We
anticipate at least one more around the beginning of next year.Thanks Sam & B. M.]