Our friend Patrick Ng covered the Moleskine
Detour Exhibition in Tokyo recently. Nice report as usual but this concluding paragraph caught my eye:
Well, I have a thought. The tremendous success of Moleskine’s revival
is a true marketing success story. Millions of community effort to
promote its branding. What have Moleskine done to return favor to the
community? Now that Moleskine is made in China, a fact that not many
people adore, what did Moleskine do when there was a great earthquake
in SiChuan China when more than 71,000 people were dead? Well I did a
search on Google "Moleskine Charity" and nothing really came up.
Enlighten me if I’m wrong. I mean I love the brand and product, just
that I expected a little more from it to be more cultural instead of
commercial, more world-class in terms of charity instead of
Learn more at Patrick’s blog, "Scription"