Custom Edition Moleskine project for Malba in Argentina
The Moleskine America team recently completed a Custom Editions and Publishing project for the Malba (Museo de Arte Latinoamericano de Buenos Aires) in Buenos Aires, Argentina.
In an excerpt from translatied article (originally in Spanish), the Moleskine team worked with the designer of Malba, Fabián Muggeri, to develop a creative concept for an exclusive notebook for Malba :
"Our public demanded the return of the notebooks, so that the last year we meet with its representatives in the International Fair of the Book that is carried out in Frankfurt, to study possible options that enable its return to our selection of products. During these meetings, the idea to design arose as a group an exclusive notebook for Malba. We work during four months to make possible".
In addition to this exclusive notebook, the creative group has anticipated that the Malba store will plan to expand the proposal to include classic Moleskine products in 2010.
This is an exciting addition to Moleskine's already impressive number of partnerships with renowned museums and art organizations worldwide, and we look forward to continuing with these types of programs.
(to La Nacion, in Spanish)
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