NEW! Introducing the Moleskine Newsletter
The Moleskine® newsletter is here! Fans now have access new digital update, distributed worldwide, to explore what's going on in the Moleskine® world, from events to information about stories, artwork, sketches and writing created on the blank pages of Moleskine notebook.
The newsletter comes out monthly, with updates about the latest products and links, all related to our favorite notebook.
Subscription is FREE. To have the Moleskine Update delivered to your email box go here.
| Permalink
|
I'm like, back up and hold the presses...I love my notebooks like anyone else.
On the new Moleskine website, now instead of suggesting that you're a nomad, the avant-guard, in league with Hemingway, etc.
It says, Moleskine notebooks are "ultimately becoming an integral part of one's personality."
I know it's only an advertisement but does this bother anyone?
Posted by: Sophie Brown | July 16, 2009 at 04:48 PM
No, it doesn't bother me because I am happy and confident in my personality. However, using Moleskines in public may send signals about one's personality that can be misconstrued by those of critical and judgemental outlook. Just remember, we may be able to alter the opinions of others, but we must never pretend to know what they are thinking or to change those thoughts. I am neither geek nor trendy. Just a 71 year old Grandad who carries his Moly 'cos it's cheaper than a memory improvement course.
Posted by: Colin Edwards | July 17, 2009 at 07:09 AM
I'm with Sophie B, as per usual, the statement on the site is simply poor, over-zealous, marketing.
Bottom line: It's a notebook. Not a meme.
Thanks Sophie for your honesty.
Posted by: Anthony | July 17, 2009 at 04:22 PM
That's funny, memory improvement course...You know what I mean though, "If you drink Budweiser girls will want you." Now it's, "Use Moleskine and you'll have a better personality..."
Posted by: Sophie Brown | July 17, 2009 at 05:07 PM
I guess I see that marketing approach as one that indicates that people who use Moleskine know quality and search it out. I didn't think I was Hemingway for using one, and now I don't think it embiggens my personality. Marketing is not a part of my consideration for using these wonderful notebooks. I just happen to love the way they hold up, the size, the paper, the pocket, etc. I would buy them even if they didn't advertise or market them. I love the memory improvement course comment. How true. I am a 51 year old RN/Artist who needs that gentle nudge of memory enhancement. IF it comes through a notebook.....all the better.
Posted by: JoHanna | July 20, 2009 at 09:58 AM