On behalf of our team at Moleskine, I would like to explain how we have been reacting to questions surrounding our contest to design a new logo for this blog.
Earlier this month, when we launched the contest – the first of this type of online competition for us – our intent was to celebrate the creativity of designers and support the community that has formed around this blog. We should have foreseen that the structure of the contest would raise questions about crowdsourced design. We didn’t, and we’re sorry. For a brand that regularly celebrates, collaborates and works with designers, this was quite unintentional.
To make matters worse, our first responses to your comments didn’t communicate how we really felt – tremendous support and respect for all of our users.
Based on the feedback, we feel it is only right and fair that we continue the contest while pledging not to use any of the entered work as the logo identity of this blog or for any other commercial purpose. We never intended to condone or support unpaid spec work in any way. We only want to continue to celebrate the hundreds of talented designers who have submitted entries and are exploring ways to showcase their work in a special way.
As part of our brand values, we have always embraced creativity and endeavored to involve artists, writers and designers in interactive exhibitions, events and our activities. We are continuously in conversation with our users and strive to find new ways to connect. However, in our intent to experiment, we sometimes find ourselves in the line of facing criticism.
We comprise a company devoted to designing blank pages and tools for creative professionals. We celebrate the value of design and apologize that we did not clearly appreciate the perspectives around crowdsourced design.
More than anything else, I want to emphasize that we stand for creativity. We care about our customers and want to do better. I hope that you will see our brand’s history of attention to quality, consumer relations, and authenticity and work with us to find better ways to involve our users in celebrating creativity.
Executive Director, Brand Equity