What happens when you gather some of the most talented designers from a city and have them square off in a creative tournament?
That’s what we set out to find out, when Moleskine participated in the latest Adobe Creative Jam in San Francisco on April 21, 2015.
Co-sponsered by SODA (Society of Digital Agencies), the event saw 8 teams of designers compete against each other to develop and present a campaign idea, in three hours and with no rules, based on a topic released at the start of the event. The topic was a quote by the late Robin Williams:
For the occasion, Moleskine supplied all 8 teams with a Smart Notebook, Creative Cloud connected to use in the competition. This enabled the teams to create quickly on the paper, and then take the work into their favourite Creative Cloud tool in the blink of an eye.
Many of the contestants had never tried the Smart Notebook before the event, but it sure looked like they loved it right away – some of them even taking their sketch directly into their concept presentation.
As part of the competition, designers also had to present their concept to the audience.
It is no secret that a fair deal of our best ideas start on the paper, and having a paper tool that takes handwritten ideas straight to your Creative Cloud software of choice may prove much more than just a great time saver.
Have you ever laid hands on a Moleskine Smart Notebook, Creative Cloud connected? We’d love to hear how you fit it into your creative process, so feel free to let us know in the comments section below.