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"People can’t stop talking about it—it has inspired them to be more creative, forced them to examine their lives more deeply, and pushed them to see what’s really important to them. What is it? A legendary little black book, but not the kind you’re thinking of. It’s the Moleskine (pronounced “mole-a-skeen-a”) notebook, whose legend may be more fiction than fact, spun brilliantly by the Italian company that now manufactures it, Modo & Modo.
One measure of the strength of a brand is by the amount of fervor that it inspires among its devotees. “I love my Moleskines, and you can have them when you pry them from my cold dead hands,” says one anonymous contributor to the blog, moleskinerie.com, which is “dedicated to the proposition that not all notebooks are created equal.”
Cristian Salazar
on Brandchannel.com
...
Lovemarks
Saatchi & Saatchi
The Morning News
3.12.2004
The Wall Street Journal Online
1.14.05
(Subscription required)
Read excerpt.
Jeremy Wagstaff
LOOSE wire blog
Discussions on Moleskine
1.14.05
Courier - Journal
Louisville, Kentucky
5.31.05

Illustration NYT: Clementine Hope
The New York Times
Sunday Magazine
(Registration required)
6.24.05
Pen on Fire by Barbara Demarco-Barrett
Email interview 7.28.05
LINK

Illustration : Rita Mercedes

8.11.05
LINKS 1 2 3
"Deepest Thoughts on a World Tour" by Stephanie Rosenbloom mentions The Wandering Moleskine Project.
The New York Times, "Thursday Styles"
9.8.05
NYT LINK [Registration required]
IHT LINK

"Scrawl, scribble, sketch, jot, doodle, muse
& write on"
The News Tribune,
Tacoma, WA.
12.28.05 `
LINK
"Little Book of Dreams"
By Laura Lynn Brown
ARKANSAS DEMOCRAT-GAZETTE
1.12.06
"Putting Pen to Paper Anew"
By Dan Morse
The Washington Post
2.20.06
" Armand B. Frasco has inadvertently created a blog that marketing wizards
are using as the ultimate example of "brand loyalty." Moleskinerie focuses on
all things Moleskine, a type of notebook that has been used for centuries by
writers and artists. The customer roster is long and includes such notables as
Vincent Van Gogh, Ernest Hemingway, Pablo Picasso, and Bruce Chatwin. (Perhaps
you've heard of them.) But Armand's community of Moleskine lovers expands out to
include anyone who loves writing, drawing, traveling, and capturing life in the
now—no matter what their vantage point. Find out about new Moleskine products,
see sketches from inside readers' notebooks, written inspiration, journal
decorations, and pointers to other tools of the trade. There are photos with
each post, which is a definite plus. Serious devotees can even partake in group
activities like the Wandering Moleskine Project."
TYPEPAD FEATURED BLOGS
May 10, 2006
"This is what every blank book dreams of—brand loyalty and passionate
writers. But for the Moleskine journal, it's no dream. The small black
notebook with the elastic band was famously employed by well-known
writers and artists—from Chatwin to Picasso to Hemingway to Van Gogh—
but the entire line enjoys a dedicated following today. In this
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